What is ‘corporate culture’ and how does it affect your business?

In the book ‘Corporate Cultures, the Rites and Rituals of Corporate Life’, corporate culture is defined as ‘the way we do things around here’. Corporate culture is regarded as an important building block for a successful organization, regardless of whether the entity in question is answering services or a sports equipment manufacturer.

In a recent survey taken in the US among 1000 working adults, 66% said that they believe that culture was ‘important’ to the success of their company.

This includes 29% who said that it is ‘very’ important. Others who also found corporate culture very’ important include respondents working in companies with over 100 employees (72%), college graduates (79%) and individuals with incomes over $50,000 (69%).

The lifeblood of a company is its people. They are your most important asset. A culture that fosters and encourages innovation and people-to-people interaction can go a long way in determining the success of the business.

Here are a few concepts that create a corporate culture:

  • Accepted methods of interacting externally and internally
  • Language
  • Clothing and dressing style
  • Principles that the company was founded upon and is being bonded by
  • Rules of engagement

A company’s management must define corporate culture carefully. It requires serious thought and planning. The goal must be to ensure that the organizational culture is a right fit for the future direction of the organization.

At AnswerPlus culture is the single most important aspect of our business. It defines who we are and how we operate. It allows us to function on a more macro level as everyone understands the overall guidelines of our business. It has proven to attract the right people for our organization and has clearly separated us from other competitors.