Human Interaction Helps Seal the Deal – Condo Business

Differentiation in marketing today requires some innovative thinking. Developers are competing for the attention of comparison shoppers who rely on Web searches and other media to scope out the market. When not surfing the Web, these same buyers could could be checking out billboards on their commute to and from work – a behaviour that is reflected in the fact that phone-in inquiries on properties tend to peak shortly after rush hour.